Intro to Indivio for Designers

Indivio empowers designers with better tools for making and testing personalized creatives using industry-standard Adobe After Effects.

Creative teams use Indivio to:

• Generate personalized creative at scale using template-driven automation
• Create high quality, on-brand templates using Adobe After Effects
• Increase content velocity by proactively planning for creative refreshes
• Free up local workstations by rendering variations in a private cloud

How it Works for Creatives:

Indivio enables the end-to-end creation of personalized campaigns with software automation tools and infrastructure to render the variations of personalized creative, to create the campaign ads structure, and to connect the personalized creative to the right ads and audiences on Facebook.

Templates are projects designed in Adobe After Effects with specific layers enabled for dynamic replacement of text, images, video clips, color, and audio.  Indivio provides designers with a process and software tool for QA to make sure that variations of templates are high-quality and on-brand.  

See Designing Dynamic Templates to get started. 

Feeds contain the targeting and content variations for each audience.  Usually provided by the marketing team, feeds may contain a list of products, locations, or other custom audience segments to use for targeting as well as have the text, images, and other variable content to be swapped into the template design.  

Once Templates and Feeds are published on the Indivio system, they can be used to generate Personalized Creatives at scale or to create Personalized Campaigns on Facebook and Instagram by enhancing an Ad “boilerplate” set up in the native FB Ads Manager.  See Intro to Indivio for Marketers.